1. Paper Plane
First class activity was paper plane which created by each member of each group. First of all, the best paper plane has chosen by group CEO. And each group CEO went to competition to find out the paper plane which can go further.
2. Business Card
Second activity was creating business card. Our business card includes the staff's name and position, company logo and contact information such as street addresses, telephone number, e-mail addresses. Here example of our business card:
3.Image Pyramid
Next class activity was illustrating a product which given image. The product must not exist. Determine the end user who is going to use this product. So we created web site which have different type of functionality such as GPS technology which help user to find hotels, restaurant, and places to see.
4. Blue Ocean (portable fan/wind generator)
Next activity was creating a product from something which has different functionality from previous usage. For our group we used the cup hanger and change it portable electricity generator from the wind. Some paper, rope and scissor were provided and we were allowed to use anything from our environment to come up with that product. We have used something like this cup hanger. And our product was that:
5. AirAsia
For the majority of people, especially the second and lower class of people, it does not matter whether they fly with a luxury flight or a normal flight. The thing that matter is how to arrive to their destination at the right time with the possible lowest cost. Therefore, AirAisa started this service in Malaysia and in Asia.
Tony Fernandes depended on smart strategy that enabled AirAisa to grow fast with success. He planned well for how to get rid of the debits; and he chose the best time to enter the world of airlines market. Fernandes took the advantage of the low aircrafts leasing cost and layoffs of experienced pilots after the terrorist attack of 11 September 2001.
AirAisa coped with the fuel price rising in 2008 by replacing the Boing planes by Airbus planes because Airbus plans are need leas oil then Boing planes. Another thing is that AirAisa flights return at the same day to their origin airport. And this saves the cost of hotel for the crew and the travelling allowance.
Fernandes' innovative idea was to offer cheap service with high quality; therefor, he enables his customers to book online, mobile phones, or through agents. This resulted in lowering the cost of having offices and employees. Fernandes also ask for consultant from other experienced companies. He invited the Connor McCarthy, the former director of successful European LCC Ryanair. Together, they restructured AirAisa's business Model.
When he expanded his business to neighboring countries, he faced competent companies and this helped him to have cooperation with them. The website of the company is also a multi lingual.
In addition, the advertisement strategy plays a good role in expanding an excellent image for the company. They choose the slogan smartly with very big care.
6. Chapter one: Introduction to Entrepreneurship
KLYMIT: The Classic Entrepreneurial Story
This case study we have taken in the class, it was about Ski Jackets. The person behind this idea is Mata Alder, while he was studying in Brighm Young University in summer 2006. Alder was a snowboard instructor and knew well about being cold. He came up with jacket idea that can noble gases be used in Ski Jacket to keep skiers and snowboards worm. For sure he faced some problems when he came back home and asked for help from business student Nick Sorense and also from the engineering PhD candidate Brady Woolford to see whether noble gases could be used in worm jackets.
To get feedback from experienced businesspeople, Alder and his team has entered some business plan competitions in spring 2007 and spring 2008. At that the business has its own name KLYMIT. So from this business plan the KLYMIT get the support them to grow up their business process.
http://www.klymit.com/
7. Chapter Two: Recognizing opportunities and Generating Ideas
KATHRYN KERRINGAN: Filling a Gap in the $24 Billion Women’s Shoe Industry
This case study is about the large size of shoes for tall women. The person behind this idea was Kathryn Kerrigan, when she was in the elementary school her tall was six feet and she faced trouble in finding shoes then she wears the boy’s athletic shoes. The boy’s athletic shoes were not the problem when she was in the College, but the problem were that the lack of fashionable. The time that she came with this idea was in 2003 when she was taking her last semester in Loyoal University Chicago, where she was required to come up with business idea and also write the business plan. So as she and her team in the collage time faced problem with the lack of fashionable, she decided to write a plan to start company to solve this issue.
The way she gets the support for her business plan, she took the plan to the bank after she received it from MBA she could get loan and actually start a business. The banker was impressed, not so much with the plan, but with the fact that Kerrigan prepared it. After this entire she got $35,000 loan, this was enough for her to travel to trade shows and start the business.
http://www.kathrynkerrigan.com/
